PRESS RELEASE: In recent years, the fiber-based transformation in Latin America has accelerated, with the FTTx penetration rate anticipated to surge from 61% in 2023 to 85% in 2029. As investment in fiber infrastructure escalates while broadband package prices remain stagnant, operators confront considerable pressure to boost their revenues and urgently need to identify new growth opportunities. Consequently, attracting new subscribers, retaining the current ones, optimizing the user structure, and catering to a variety of user needs have become pivotal strategies for operators to augment revenues and maintain competitiveness in the home broadband market.
During the ZTE Broadband User Congress 2024 in Mexico, Shi Jun, Director of CPE & STB Product Marketing and Solution Team of ZTE, shared his insights on the future of home broadband with the theme of “Three Delta Rules for Successful Broadband Operations in the Gigabit and AI Era.” He introduced these rules to assist operators in distinguishing themselves in the gigabit landscape and seize emerging opportunities.
Draw in new users and increase revenues
To address the imbalance in digital progress, he highlighted the need for innovating broadband package designs, optimizing broadband package contents, and enriching business models in areas with high FTTx penetration rates, and broadening operational boundaries and tapping into the potential of enterprise users in saturated markets.
Retain existing users and enhance service quality
He underscored the importance of implementing “high-quality precision marketing, high-quality user experience improvement, and a high-quality installation and O&M system” to ensure that home broadband package contents precisely align with user demands. To enhance user experience, it is essential to minimize fault feedback and response time while improving the digital management capabilities of installation and O&M. By implementing these strategies, operators can significantly increase marketing success rates and user satisfaction, strengthening user loyalty and minimizing churn.
Optimize user structure and unlock user value
To optimize the user structure and unlock greater user value, he emphasized the importance of implementing hierarchical marketing and designing customized package services for different user groups. By offering high-quality services and products suitable to diverse user groups, operators can more effectively satisfy user requirements and consequently enhance the overall service value.
Lastly, Shi Jun discussed the revolutionary impact of AI on home networks and provided practical strategies and suggestions for operators to embrace the AI era and facilitate AI-based transformation. AI represents an inevitable future trend, and home networks will undoubtedly evolve in this direction. Operators can lead these changes by leveraging AI to empower home networks. Developing advanced home AI models and agents allows them to position themselves as industry innovators with comprehensive AI service capabilities. ZTE stands ready to collaborate closely with operators to introduce new smart home products, unlock new value in the smart home sector, and establish a smart home industrial ecosystem to achieve mutual success in the gigabit and AI era.