Cellular News, citing a Media Week report, notes that Vodafone is expected to centralise its global media planning contract with just one agency in a deal worth £800 million covering 20 markets. WPP is deemed the likely winner.
Cellular News, citing a Media Week report, notes that Vodafone is expected to centralise its global media planning contract with just one agency in a deal worth £800 million covering 20 markets. WPP is deemed the likely winner.
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