Mobile network operators and broadband providers are at a crossroads. The days when speed alone won customer loyalty are over. Today’s customers want it all – they demand reliability, consistency, affordability, and a superior user experience. This shift requires a new approach to measuring network experience and addressing customer needs.
Operators prioritizing network reliability and user experience, while utilizing data-driven insights to optimize infrastructure and service, are better positioned to retain subscribers, reduce churn, and stay competitive. This whitepaper explores the factors driving this transformation and the actionable steps operators can take to stay ahead.
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