Samsung has cut its orders for components for its 10-inch tablets after sales came in below earlier expectations, according to reports originating from the Taiwanese supply chain.

While Samsung is set to see tablet shipments of 35 million units in 2013, putting it in second place in the market after Apple, during the first half of the year around 70 per cent of shipments were for 7-inch screen devices.

According to DigiTimes, the price point for the 7-inch Galaxy Tab – below $200 – has helped boost its sales. However, the 10-inch device is more costly, making them closer to Apple’s iPad, which dominates large-screen tablet sales.

The report suggests that success in the large-screen tablet sector would benefit Samsung’s computer business, including with products such as convertible notebooks.

In addition to Android tablets, Samsung also offers devices powered by Windows 8, and also dabbled (unsuccessfully) with Windows RT.

Contrastingly, its 7-inch line is more closely aligned with its smartphone business, where it is already the global number one.

DigiTimes said that if Samsung continues to see its large screen tablet business struggling in comparison with its other tablets, “Samsung will have to rethink its strategy for the tablet market, the source said”.

In June, Samsung announced a refresh of its Android tablet line.