LIVE FROM CES 2014: Intel’s new CEO Brian Krzanich put wearables at the heart of his pre-show keynote address tonight with an array of innovative technology, but his presentation failed to address how the company will claw back market share in the mobile device chipset space.

Krzanich played down industry progress in the much-hyped wearables market, arguing that recent developments “don’t integrate all the features you want and aren’t solving real problems.” Krzanich’s answer to this problem is to “make everything smart.”

To that end, he unveiled and demoed ‘smart earbuds’ (for use while exercising), a ‘smart headset’ (compatible with voice-recognition personal assistant services), a ‘smart charging bowl’ (enabling all mobile devices to be recharged via magnetic resonance technology by placing them in the bowl) as well as a smart watch that featured ‘smart geo-fencing’ technology (the capability to monitor the person wearing the watch from a location-based standpoint).

In addition, the Intel CEO announced a partnership with three fashion industry players (Barneys, CFDA and Opening Ceremony) to develop wearable technology.

Arguably the biggest highlight of the keynote was the announcement of Edison, a 22nm dual core Intel PC the size of an SD card. In a demo, Edison was embedded into a baby’s clothing to monitor the baby’s health and status. A bottle warmer, also driven by Intel Edison, communicated with the clothing and automatically started warming up the bottle when the baby was detected to be awake and hungry. A smart coffee mug, on the other hand, alerted parents once a problem was detected.

Intel’s Edison will be available mid-2014 and Krzanich claimed its opportunities “are endless.” He also opened entry to a ‘make it wearable’ contest, offering $1.3 million in prizes for designing the next big wearable technology supported by Edison.

“We’re entering a new era of computing,” claimed Krzanich, whose entire presentation focused on the subject of ‘a revolution in the making.’

However, Krzanich didn’t dwell on Intel’s lack of success in the smartphone chipset space in recent years, instead talking up the company’s opportunity in tablets. The company promoted its ability to power dual OS tablets (running both Windows and Android). “This will revolutionise how business gets done,” proclaimed Krzanich.