Subscription services are highly competitive globally and Europe is no exception, with sectors like streaming, gaming, fitness, and education vying for consumer attention. New research covering the UK, France, Spain, Germany, and Italy highlights a shift in consumer behaviour and preferences. Despite challenges like rising prices and service fragmentation, a new trend is emerging: “Super Bundling.” Most European subscribers want all their subscription services integrated into a single, accessible content hub, signalling an opportunity for innovation in subscription management.
This new infographic highlights key findings from the research and the opportunity it presents.
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