UK media group Daily Mail & General Trust (DMGT) is the latest suitor for Yahoo, as the struggling internet firm extended the deadline for bids from today until 18 April.
Verizon is considered a frontrunner but there are about 40 players eyeing bids for Yahoo, according to The Wall Street Journal, which first broke the news of DMGT’s interest. The media firm subsequently confirmed it is in talks with potential bidders, although it has yet to meet Yahoo.
The Daily Mail’s bid could take two forms. In one, a private equity firm would acquire Yahoo’s US operation, with the UK firm taking over the news and media sites.
Alternatively, the private equity firm would buy Yahoo and then merge its news and media properties into a new company that would also include the Daily Mail’s web properties, DailyMail.com and Elite Daily.
The Mail is thought to have been in talks with a number of private equity firms, including General Atlantic.
Separately, the deadline for bids has been put back from 11 April until 18 April, reported Re/code.
So far, Yahoo has had meetings with IAC/InterActiveCorp and CBS, as well as Verizon.
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