23) Are you familiar with the term ‘Internet of Things’?
An overwhelming majority (81 per cent) of the sample are unfamiliar with the term ‘Internet of Things’, while only about a fifth (19 per cent) recognise the term. These results could spark a discussion over the accessibility of the term ‘Internet of Things’ to young consumers. As we see later in the survey, although most people (81 per cent) were unfamiliar with the term, 23 per cent were familiar with the concept of controlling household and other items via a mobile device.
24) Are you familiar with the term 3G and 4G?
Students may not be familiar with the term ‘Internet of Things’ (IoT), but it’s a very different story when dealing with the concepts of 3G and 4G. Unlike IoT, the industry has successfully marketed the concept of 3G and 4G over recent years as a way to promote fast mobile broadband services.
25) Are you familiar with the term ‘wearable’?
Almost two-thirds of students surveyed (65 per cent) are familiar with the term ‘wearable’, although a third (35 per cent) are unaware of this term, suggesting a need for the industry to encourage awareness of this nascent – but heavily hyped – new technology.
26) Do you own, or plan to buy in the next 12 months, a wearable device?
Despite a significant number of people (65 per cent) surveyed being aware of and familiar with the term ‘wearable’, an overwhelming majority (87 per cent) said that they do not own a wearable device or do not intend to buy one in the next 12 months. Student financial constraints may play a role in this decision, but it is still surprising that there is such a high level of disinterest in the sector among young consumers.
27) Do you use Wi-Fi when available?
An overwhelming majority of the sample surveyed (92 per cent) use Wi-Fi whenever available.
28) If so, why?
Of the 92 per cent who do use Wi-Fi when available, only about a third (35 per cent) use Wi-Fi for its (generally) faster speeds compared to cellular networks, while more than half (61 per cent) use Wi-Fi because it is cheaper than mobile broadband usage.
29) Roughly, what percentage of your daily data usage is via Wi-Fi?
Of those surveyed who used Wi-Fi when available (92 per cent), about half (48 per cent) said the technology powered more than 70 per cent of their daily data usage. A small amount of the sample (10 per cent) were unaware or unsure of how much daily data usage was via Wi-Fi.
30) Name one service or function you would like your mobile device to perform in the future that it isn’t capable of doing today.
It’s notable that almost a quarter of those surveyed (23 per cent) referred to future functions of the mobile device that would be classified under the ‘Internet of Things’, though an overwhelming majority (81 per cent) previously stated that they were unfamiliar with the term. These respondents noted printing wirelessly and controlling other household items via the mobile device as functions and services they would like to see in the future. 17 per cent of the sample noted that mobile devices, especially smartphones, must be able to last longer than half a day, making battery life the second most popular wish for the future of mobile devices.
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