Underfire Taiwanese smartphone vendor HTC will continue to support a range of operating systems and is banking on the world’s largest mobile market to help ease it out of recent financial troubles.

In a new video interview with Mobile World Live, Ray Yam, head of HTC’s Chinese operation, is bullish on the company’s prospects. Yam speaks of supporting “a multi-performance [OS] strategy” that will always react to changing customer demands: “So not only limited to Android or Windows… maybe if one day there is one more very strong OS coming out, we may also support them because our philosophy is about leaving the choice to the consumer.”

In the interview Yam also reiterates his vision (made at last month’s GSMA Mobile Asia Expo) of “a new kind of ecosystem” that could sit between the ‘closed’ model of Apple and the ‘open’ model deployed on platforms such as Android and Windows Phone. “We try to find a leeway, to take the best of both and become one,” he explains.

Meanwhile, Yam talks up the company’s presence in China, the world’s largest smartphone market. “In the CNY1,500 [£150] and above sector, HTC is already number three in China,” he states, noting that market leader Samsung has a 27 percent smartphone market share, followed by Apple with 16 percent share. HTC enjoys a 13 percent share. “Of course, we would like to close the gap with the second player,” Yam adds.

Elsewhere in the interview Yam claims that China could become the driving force in mobile innovation. He cites the presence of operator powerhouses such as China Mobile, China Telecom and China Unicom, combined with successful Internet players such as Baidu and Tencent, low-cost manufacturers, and a huge domestic audience, as evidence that the country has all the elements in place to ensure that China will serve as a hotbed of future innovation for the global mobile industry.

View the full interview here.