Samsung released consumer data for its payment service in the US and announced a slew of new partners, including Discover, the last credit card giant to join up with it.
Of those US consumers who have paid with Samsung Pay, the vendor claims there “is strong indication of repeat usage,” with an average of eight transactions per user.
The payment service launched in the States on 28 September, so the earliest adopters have had four weeks in which to make transactions.
Samsung’s data also shows that three out of four Samsung Pay transactions were made via MST (magnetic secure transmission) technology, which enables mobile payments to be made wherever magnetic stripe cards are accepted and not just contactless terminals.
The statistics appear to endorse the company’s strategy of combining MST with NFC to enable as wide availability for Samsung Pay at the point-of-sale as possible.
Discover
The South Korean vendor also announced that it will start working with Discover from next year. It already works with the three other leading credit card firms, American Express, MasterCard and Visa.
Samsung Pay will also have support in the coming months for cards issued by Chase, PNC Bank, TD Bank, SunTrust, Fifth Third Bank, Key Bank, Silicon Valley Bank, Security Service Federal Credit Union, Navy Federal Credit Union, Virginia Credit Union, Associated Bank, Randolph Brooks Federal Credit Union and People’s United Bank.
In addition, Samsung unveiled a partnership with Blackhawk Network that will enable its users to use gift cards on their phones. Blackhawk works with many top retailers in categories like grocery, fashion, entertainment and dining. By the end of this year, consumers will be able to load and use these gift cards.
The vendor recently announced usage for the South Korean market, the other country where it has launched its payment service to date. It appears to be releasing data on a regular basis to win over consumers and critics alike.
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